Cozmo: New Market Penetration As a new player in the growingly crowded property industry, Cozmo International was in dire need to establish its track and reputation. C7 helped develop the campaign strategy to launch the Cozmo brand by leveraging its joint-operation with Oakwood Asia Pacific, to capture an attractive market share of the business. Through combination of sound Below-the-Line and Above-the-Line programs, Cozmo managed to exceed its sales target in period of less than 6 months.
	Dexa: Branding Generic Product One of Dexa's corporate goal was to strengthen its presence in the generic pharmaceutical products. The challenge was how to execute this plan within the industry corridor, and how to initiate a strong brand identity that is friendly to the common market, yet maintains Dexa's core values reflected on the product. C7 developed through intensive iterations, shortlisted, and finalized Dexa's OGB (Obat Generik Bermerek) brand identity that captures consumer's heart.
	OXA: Brand Rejuvenation A seasoned player in the garment industry, OXA (Watchout and Triset) clothings line has decided to rejuvenate its brand through a new communication strategy after watching its sales figure declining since the post Asian Crisis in 1997. C7 devised a "Re-launching" marketing campaign with refreshing concept of "Free Your Nature", to attract existing and potential target market, while at the same time, reestablish its presence as the leading brand in the category. The first year of the campaign alone helped sales figure escalate to a new level, claiming back OXA's title once again, as the dominant player in the garment business.